Definition of vision, and how to achieve it

Vision is the future plan for ambitions and goals that we want to achieve

Vision The broader and clearer picture of what you want to achieve, such as your vision of establishing a successful company to manufacture clothes and export them abroad, or to form a basketball team of skilled players to compete in international competitions.

If you are planning to establish a company or organization, then the vision is one of the foundations on which your goal and the future of your company are built later. Your vision of your goal is what determines the shape of your organization several years from now.

You are currently standing on empty land, but in 5 or 5 years from now, what will the building look like? How many workers will be in it? And what is the activity that will distinguish you from your competitors, because the vision is your dream that you will seek in the coming days, months and years to achieve, and you can say that the vision is your answer to the question: What do you want to be in the future? How do you see your organization 5 years from now?

Vision properties

• The vision is characterized by being clear, simple, and as brief as possible.
• A vision is the final form a person wants to achieve, so it is motivating and inspiring.
• The vision must be realistic, so that it can be applied and achieved, otherwise it is just a dream.
• Easy to store and transfer.

See some well known companies

• Heinz vision.
• Amazon vision.
• Bakkah vision.
•  Microsoft vision.
• Ikea vision.
• Patagonian vision.
• Disney vision.

You can understand what a written vision looks like, and how you can shorten your vision. You should always develop the vision and mission of your organization. Look at some examples of visions for some large companies. Here are examples of the vision for some companies: 

Heinz Corporate Vision  : We want to be the world's number one food company, providing delicious, nutritious foods everywhere.

Amazon Vision  : We want to be known as the most customer-focused company on the ground, providing a single place on the Internet for everything they want to buy.

Bakkah's vision  : We want to be the best company in providing management consulting services and vocational education services.

 Microsoft Vision  : We are a technology company that seeks to empower people and organizations and create more opportunities for local and global growth and influence, and we want to provide the best smart platforms and services.

IKEA's vision  : We strive to make everyday life better for the many consumers.

Patagonia's vision  : We build the best product without causing any damage, while using business to find and implement solutions to environmental crises.

Disney's vision  : We want to make our company the world's number one entertainment company.

Vision, mission and strategic objectives

• Vision.
• the message.
• strategic goals.

Here is the definition of vision, mission, and goals with examples, to get to know the difference between them and how to develop a sound plan:

Vision  : The big, clear and concise picture of the future of a person or organization.

The message  : The message explains the goal behind establishing the organization or working on a specific project, and tells all employees what they have to do to achieve the vision.

Strategic goals : They are the ways to implement the vision and mission on the ground while adhering to some principles. It is the executive plan, and the more your organization is different, the more creative and innovative approach you will need.

You start by creating the vision, then the mission, and then you set some basic values, so that you can control the work environment and make it better, then you start working on developing strategies and action plans to put your plan into practice and take your first steps towards achieving your vision.

When setting your goals or your message, you must make sure that you set a few clear and understandable goals so that you do not get distracted, or ideas and goals conflict with each other. Here are some criteria that you must adhere to when setting your goals: 

• Keep your goals simple and easy to understand.
• Make sure that your goal links the achievement of the mission and the vision.
• Your goals must be in line with the overall values ​​of the organization and the members.
• Set goals that are flexible so that you can change or adapt them to circumstances as needed.

The difference between a vision and a goal

Objectives serve the vision, where the goal represents the strategy through which the vision and mission can be implemented.

The goal paves the way for achieving the vision step by step. By following the specific goals that are set and developed each period, the vision and mission specified for the institution can be achieved. Here are some examples of goals: 

• Achieving a profit of 20% of the rate of return after tax deduction during the next fiscal year.
• Increasing the company's market share by 10% over the next two years.
• Reducing the time required to respond to customers and call them back to no more than two hours.

Goals are the small steps on the way to achieving the ultimate goal, which is the vision that you set at the beginning of your journey. In order to make sure that you implement your goals and thus reach your vision and achieve your mission, you must set actionable goals.

They must be goals that can be set up a time plan for their implementation and that employees can adhere to and ensure their commitment to, by appointing people to monitor the implementation of the goals as required and on time.

How to make your vision statement inspiring and engaging

• To be an ambitious vision.
• be practical and achievable.
• be general and comprehensive.

The vision of your project inspires you and makes you continue because you are the only one who understands everything about it, and this is not enough because it must be inspiring to your business partners, employees, and target audience. You can include your vision in large advertisements with pictures that catch the eyes of customers.

Be aware that success does not come only through buying and selling or making profits, but the real success that is achieved in the long term by building trust and loyalty between customers and the organization. Make customers believe, like you, in the future of your brand, in order to achieve this. Your vision must include three characteristics: 

To be an ambitious vision  : You have to make it clear to everyone your vision for the independent, dazzling and sublime organization, explain your vision and ambition, and talk about what your work will become in the future.

To be practical and achievable  : to the same extent that your vision is required to be ambitious, it must be applicable and achievable, it must be possible with some challenges.

Be general and inclusive  : Your vision statement should be comprehensive and clear with mission and vision. Give your audience, partners, shareholders and employees a reason to keep going.

What does your message include?

• The purpose of your brand.
• The values ​​your company stands for.
• Your brand goals.

Your message should be as expressive as possible about your brand. When creating your message, you should take care to clarify these elements: 

Purpose of your brand   : Explain in your message the importance of your product, what is your product?  What are the services provided by your company?  What is the goal that you seek to achieve and who is the target of your products or services.

The values ​​that your company represents   : What values ​​does your company support, whether it is environmental values ​​such as providing through your product or services solutions to support sustainability, the values ​​that your company represents make it special.

Your brand goals   : Talk about what your company offers and why your product or services are distinct from other organizations, what attracts customers to you rather than your competitors.